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From Bogart to millennials: Italian hat maker tries new look -- The Daily Reporter

Found: Thu Jun 13 08:46:36 2019 PDT
Source: Daily Reporter, The (Columbus, OH)
Copyright: 2019 The Daily Reporter
Contact: editor@sourcenews.com
Website: http://www.thedailyreporteronline.com/
Details: http://www.mapinc.org/media/4774
Webpage: http://www.thedailyreporteronline.com/news... [translate]
Author: Colleen Barry, Associated Press time: min
Newshawk: http://drugpolicycentral.com/bot/


topical analysis
prison was NOT mentioned
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From Bogart to millennials: Italian hat maker tries new look -- The Daily Reporter From Bogart to millennials: Italian hat maker tries new look -- The Daily Reporter

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From Bogart to millennials: Italian hat maker tries new look

From Bogart to millennials: Italian hat maker tries new look

SPINETTA MARENGO, Italy -- Hats off, Bogie.

The traditional Italian hat maker Borsalino, whose fedora has defined the rough-and-tumble images of Robert Redford, Frank Sinatra and Humphrey Bogart, has a plan to appeal more to women and millennials by pushing into high-end fashion, streetwear and even sportswear.

The recent troubles of the company, which has been rescued financially by a private equity fund, underline the difficulties facing Italian companies -- not only fashion brands -- seeking scale to stay competitive and grow in the age of globalization.

Entering new markets, targeting new demographics and expanding retail presence all require cash. And even the best-laid business plan can be complicated by a company's bad baggage, and Borsalino came with plenty of that.

The 162-year-old hat maker, arguably Italy's oldest fashion brand, was founded in the northwestern Italian city of Alessandria by Giuseppe Borsalino, whose family sold control decades ago. By the time the Swiss-Italian private equity firm Haeres Equita was approached about investing in 2015, the company had been mismanaged and bled dry by the previous owner.

"What surprised me at the time is that Borsalino was profitable," said Philippe Camperio, Haeres Equita's principal. "It was very small. I thought there would be a much bigger company in terms of revenues, given the power of the brand."

The company was making 12 million euros ($13.5 million) in revenues, with profits of between 600,000 euros and 800,000 euros. But it had fallen out of many of the world's big-name department stores, supplying mostly hat-making shops and not keeping pace with fashion trends.

Camperio's first step was to take over the historic factory and submit a business plan to bankruptcy court. In his first year, 2016, revenues increased 20 percent and profits doubled.

Still, the business plan was rejected more than once as the courts sought better deals for creditors. The last time it was rejected, in December 2017, the judge put Borsalino into bankruptcy, and false reports spread around the world that the maker of the Bogart fedora was no more.

"Eventually we settled," said Camperio. "We have the intention of relaunching this brand."

Haeres Equity, which also owns the Fogal brand of Swiss hosiery, is looking for other investments in Italian fashion, if possible another "sleeping beauty like Borsalino," Camperio said.

In recent months, several fashion companies have turned to outside investors to expand. Versace has been bought by Michael Kors' Capri Holdings Limited as the cornerstone of a new fashion group, while Missoni, Cavalli and Trussardi all recently did deals with private equity investors to get cash infusions.

Camperio expects a few possible targets to be up for sale soon as the owners who founded them in Italy's postwar boom look to secure the companies' future. That can include handing the companies over to the family's next generation or selling them to foreigners, as Versace did.

The marketing power for many of these brands is the Made in Italy tag, viewed as a guarantee of quality in the fashion world.

Borsalino's hats are handmade by 80 workers, many of whom have worked at the factory for decades. Giuseppe Borsalino's original machinery uses hot water and steam to transform rabbit fur into highly prized felt that is then dyed and molded. A felt fedora can take weeks to finish.

To relaunch Borsalino, Camperio has brought in a team of fashion experts, including former Gucci CEO Giacomo Santucci. The expansion plan foresees selling more in the United States and Asia and developing new collections to appeal to younger generations and to women, two key growth markets.

Borsalino's new looks include corduroy baseball caps with the Borsalino logo prominently displayed, or felt travel hats that roll up neatly.

The goal is to increase annual production from 150,000 hats to 500,000 in five years -- still far from the 2 million Borsalino churned out every year during its postwar heyday, when men regularly wore hats.

"Borsalino should be the leader of the hat business," Santucci said. "The power of the brand is going to stay forever."

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From Bogart to millennials: Italian hat maker tries new look by COLLEEN BARRY - Associated Press time: 3 min

Business Women's Business Center of Central Ohio hono

Associated Press New York's High Line park marks 10 years of *

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analysis of article text


prohibitionist hits:0 government drug warrior (prohibition_agency) hits:0 propaganda (drugwar_propaganda) hits:6 legalization hits:0 drug_reformer hits:0 reform_referenda hits:0 cannabis hits:3 stimulant hits:0 narcotic hits:0 hallucinogen hits:0
    prohibitionist     prohibition_agency     drugwar_propaganda     legalization     drug_reformer
    reform_referenda     cannabis     stimulant     narcotic     hallucinogen
                        
                        


incarceration/prison mentioned? NO - the issue of prison or incarceration was NOT mentioned in this article .

propaganda analysis


explicit prohibition propaganda (explicit_propaganda) hits:0 hated group (propaganda_theme1) hits:2 madness, violence, illness (propaganda_theme2) hits:0 survival of society (propaganda_theme3) hits:0 gateway, use is abuse (propaganda_theme4) hits:0 children (propaganda_theme5) hits:1 demonize, war, epidemic (propaganda_theme6) hits:0 total prohibition (propaganda_theme7) hits:3 dissent opposed (propaganda_theme8) hits:0
EXP - explicit prohibition propaganda (explicit_propaganda) GRP - hated group (propaganda_theme1) MAD - madness, violence, illness (propaganda_theme2)
SOC - survival of society (propaganda_theme3) USE - gateway, use is abuse (propaganda_theme4) KID - children (propaganda_theme5)
WAR - demonize, war, epidemic (propaganda_theme6) TOT - total prohibition (propaganda_theme7) DIS - dissent opposed (propaganda_theme8)



conceptevidencehitslinks
 drug of abuse implied / mentioned

drug related
[news] [concept]

illegal drugs  
drugwar_propaganda : a drug war propaganda event, campaign release, slogan, or themepropaganda

drugwar propaganda 98%
[news] [concept]

propaganda theme1 propaganda theme5 propaganda theme7 Why Are Americans So Easy to Manipulate? (Bruce E Levine, 2012)
Classic Modern Drug Propaganda
Themes in Chemical Prohibition
Drug War Propaganda (kindle edition)
propaganda_theme1 : drug war propaganda theme: hated groupshated group

propaganda theme1 50%
[news] [concept]

"foreigners"2Hated Groups (propaganda theme 1)
drugwarfacts.org/druguse.htm
drugwarfacts.org/racepris.htm
America's Racist Drug laws
narcoterror.org/
Labeling theory
Transfer (propaganda)
propaganda_theme5 : drug war propaganda theme: children corrupted by drugschildren

propaganda theme5 75%
[news] [concept]

"younger generations"1Children Corrupted (propaganda theme 5)
drugwarfacts.org/adolesce.htm
Think of the children
propaganda_theme7 : drug war propaganda theme: total prohibiton or accesstotal prohibition

propaganda theme7 98%
[news] [concept]

"legalization" "legalization cuts into existing medical marijuana" "first step"3Total Prohibition or Access (propaganda theme 7)
 drug of abuse

illegal drugs
[news] [concept]

cannabis  
 psychoactive plant

plants
[news] [concept]

cannabis erowid.org/plants/plants.shtml
 intoxicant
[news] [concept]
cannabis  
medical_cannabis : cannabis for medical usemedical cannabis
[news] [concept]
"medical marijuana"1medicalmarijuanaprocon.org/
drugwarfacts.org/medicalm.htm
mapinc.org/mmj.htm
mapinc.org/find?253
Cannabis Treats Anxiety, Depression And Activates Pathways That Regulate Emotional Behavior (2014)
The Flower (video cartoon)
cannabis : cannabis (marijuana) product or usecannabis
[news] [concept]
"marijuana" medical cannabis cannabis industry1Cannabis: Religious and Spiritual Uses
Cannabis-Driving Studies
MAPInc.org Cannabis Link DB
medicalmarijuanaprocon.org
cannabisculture.com
Schaffer Library: Marijuana
drugwarfacts.org/marijuan.htm
mapinc.org/pot.htm
U.S. Prisons Thriving on Jim Crow Marijuana Arrests (2013)
 cannabis industry 55%
[news] [concept]
"equity fund"1https://www.newcannabisventures....
google.com/search?q=industry+can...
 youth 75%
[news] [concept]
propaganda theme5 ssdp.org/
mapinc.org/youth.htm
 aggrandizing government

aggrandizement
[news] [concept]

"experts"1Statism: the Most Dangerous Religion (2014 video)
What is Statism?
Conservapedia: Statism
Wikipedia: Statolatry
lewrockwell.com/2014/07/thomas-d...
Bought Priesthood
Worship of the U. S. Government (2011)
Bureaucratic Thrust
Tyranny of Experts
The Threat of Authority (2012)
The Media As Enablers of Government Lies
The Statist Mindset (Jacob Hornberger, 2011)
Thinking Critically about Experts and Authority
'Scientific' evidence for FDA-approved drugs isn't so scientific, it turns out (2014)
The Intellectual Gravy Train (2015)
 mainstream (controlled) media

msm
[news] [concept]

mockingbird Mainstream Media
whowhatwhy.org/2014/04/09/media-...
archive.lewrockwell.com/orig14/a...
Michael Levine, Mainstream Media: The Drug War Shills
beforeitsnews.com/alternative/20...
Mainstream Media: The Most Significant Threat To Freedom
msm.rt.com/
sputniknews.com/europe/20160225/...
 Mockingbird / Wurlitzer; US intel-controlled media

mockingbird
[news] [concept]

assoc press Operation Mockingbird - Mighty Wurlitzer
carlbernstein.com/magazine cia a...
US Media Conceals News (2013)
Two of the Largest American Newspapers Opine in Favor of Allowing States to Legalize Marijuana (2012)
reuters.com/article/2014/07/27/u...
https://web.archive.org/web/2013...
Propaganda 101: Operation Mockingbird Continues (2015)
 assoc press
[news] [concept]
"Associated Press"3carlbernstein.com/magazine cia a...
Associated Press (AP) - Mockingbird / Wurlitzer

st:0.01 fo:0 s:0 d:0 c:0.07 db:0.707 a:0.4 m:0.05 t:1.57 (f)


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    article tags



     

    assoc_press concept - AP - Associated Press - long linked with "Mighty Wurlitzer" intel ops like, "Operation Mockingbird"
    mockingbird concept - documented US intel controlled media: newspapers, tv, radio - various press associated with known intel ops such as, "Operation Mockingbird", "Mighty Wurlitzer", etc.
    msm concept - mainstream media - corporate, government controlled press: newspaper, tv, radio, websites; press associated with known intel ops such as, "Operation Mockingbird", "Mighty Wurlitzer", Tavistock Institute, etc.
    aggrandizement concept - terms of aggrandizement (of government)
    youth concept
    cannabis_industry concept - cannabis industry - (emerging) marijuana, cannabis industries; marijuana businesses; stock market marijuana plays; pot venture capital
    cannabis concept - cannabis (marijuana) product or use
    cannabis
    medical_cannabis concept - cannabis for medical use
    medical_cannabis
    intoxicant concept
    plants concept - Plants listed in this section are those which have been used by humans for their mind- or emotion-altering properties.
    illegal_drugs concept - drugs of abuse, so-called
    propaganda_theme7 concept - drug war propaganda theme: total prohibiton or access
    propaganda_theme7
    propaganda_theme5 concept - drug war propaganda theme: children corrupted by drugs
    propaganda_theme5
    propaganda_theme1 concept - drug war propaganda theme: hated groups
    propaganda_theme1
    drugwar_propaganda concept - a drug war propaganda event, campaign release, slogan, or theme
    drugwar_propaganda
    drug_related concept - related to illegal drugs and prohibition